Cultural Entrepreneurship Hubs

The Cultural Entrepreneurship Hubs is a joined project of the Goethe-Institut and Strascheg Center for Entrepreneurship, funded by the Federal Foreign Office. The aim of the project is to enable and to foster cultural entrepreneurial spirit. Join us now to learn, to create and to collaborate!

What is Cultural Entrepreneurship Hubs?

A hub in the entrepreneurial sense is a kind of greenhouse for start-ups. In this protected environment, teams with innovative business ideas can be consulted and trained. Hubs are contact points for entrepreneurial thinking and acting people, in which they share, network and mutually benefit from one another. The Cultural Entrepreneurship Hubs of the Goethe-Institut will become centers for creative industry activities in which the start-up consultants will advise teams from the cultural and creative industries scene and work with them on their respective start-up ideas. Find out more about Cultural Entrepreneurship Hubs

Who set this up?

‚Cultural Entrepreneurship Hubs‘ is co-created and implemented by a consortium consisting of the Goethe-Institut, the Strascheg Center for Entrepreneurship and funded by the Foreign Office of the Federal Republic of Germany. The cooperating partners will first establish Cultural Entrepreneurship Hubs at individual worldwide locations of the Goethe-Institut in Johannesburg, Thessaloniki and Jakarta to train start-up consultants for the cultural and creative industries. The international hubs offer consulting and training to business founders in the creative sector and set up a network with the creative industries scene in Germany. Learn about the Project Partners

Training Start-up Consultants

General goal of the training is to empower start-up consultants with the local Goethe-Institut to identify start-up teams from the creative industries scene in their countries, advise them in all entrepreneurial matters and qualify them for market entry. Therefore a training phase takes place in Munich during which the start-up consultants will be taught fundamental consulting methods and substantiate these for their own start-up consulting. Learn more about the Project

The consortium is building three Cultural Entrepreneurship Hubs at the local Goethe-Institut in Greece, Indonesia and South Africa.

The consortium is building three Cultural Entrepreneurship Hubs at the local Goethe-Institut in Greece, Indonesia and South Africa.


Goethe-Institut Johannesburg, South Africa

As a regional institute, the Goethe-Institut in Johannesburg coordinates the work in countries of sub-Saharan Africa with its 11 institutes, 2 liaison offices and 5 Goethe Centres /Cultural Societies. We also collaborate with German embassies and other German institutions in countries in which we are not represented.

The cultural programme work of the Goethe-Institut supports very different forms of artistic expression by means of the visual arts, theatre, film, dance, literature and others. Our goal is to support local arts scenes and intensify pan-African dialogue through artistic discussions. We carry out cultural education projects in South Africa and at a regional level in order to strengthen the infrastructures of the arts scenes. These programmes network and further train artists and educators. The major programmes include Music in Africa, I am Science – Digital Access to Knowledge as well as the cultural management and special fund programmes.

The language department teaches German inside and outside of the institute, it supports the country’s German teachers and collaborates closely with the South African Educational Ministry.

The Information and Library division cooperates with institutions in the fields of library, book and reading promotion in South Africa and promotes professional exchange within sub-Saharan Africa and with German institutions. The library offers a wide range of information and media about Germany. E-books and other electronic media can be borrowed via Onleihe.

To Goethe-Institut Johannesburg, South Africa

To the HUB Johannesburg

Goethe-Institut Jakarta, Indonesia

The Goethe-Institut has been represented in Indonesia (population approx. 250 million) for more than fifty years in Jakarta, Bandung and Surabaya (there with the partner organization Wisma Jerman).

The creative industries have been given a huge boost in Indonesia by policymakers since 2014. The Goethe-Institut has gotten involved since 2015, in particular in the field of game development

– Game Mixer – Creative Industries
– The Gaming Ecosystem in Indonesia
– Gaming at Goethe-Institut Indonesien

and has networked with a variety of project formats as well as with important actors from this scene, mostly in Jakarta and Bandung. In addition, we have diverse links to the scene of traditional and contemporary textile designers as part of the IKAT/ICAT project. In setting up a Cultural Entrepreneurship Hub, the contact networks built up in these fields are used first before other areas of the creative industry are included.

To Goethe-Institut Jakarta, Indonesia

Goethe-Institut Thessaloniki, Greece

The Goethe-Institut Thessaloniki was founded in 1955 and is among the oldest institutes worldwide. With approx. 15,000 examinations, it is also one of the largest. In the past sixty years, the Goethe-Institut Thessaloniki has become a place for encounters and for intercultural dialogue in the city, an open house for everyone interested in this dialogue.

In its programming work, the institute, which has had its own artists’ residency since 2016, focuses on topics from the current discourse with special relevance for the specific problems and development of the Balkan region and for urban transformation processes in the context of art and the city, the creative industries and the development of civil society structures.

Two of the most significant of the current projects by the Goethe-Institut Thessaloniki are the EU project ARTECITYA with a focus on art in the public space and art for social change ( and the project START – Create Cultural Change (, a multi-stage further training and scholarship programme for Greek university graduates who want to obtain training for international cultural management with innovative projects (a cooperation project by the GI Thessaloniki, Robert-Bosch-Stiftung and Bundesvereinigung soziokultureller Zentren in Deutschland).

To Goethe-Institut Thessaloniki, Greece

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