Innostart (2011 - 2015)

The research project "Innostart", supported by the Federal Ministry of Education and Research, investigated matching and collaboration processes between startups and established companies in cooperation with industrial partners (i.a. BMW Group and Munich Network). The project ended in 2015.

Established companies in todays turbulent global markets are forced to innovate constantly to launch new products and services that meet customers expectations in the long term. One option to meet the challenge is the collaboration with startups for individual innovation processes. Recently, there are only few studies about matching of asymmetric partnerships in this area that are able to integrate competence profiles of optional partners.


Via Action Research the PhDs Thomas Holzmann explores together with BMW Group and many more industrial partners matching processes and so create a matching model already tested in the field.


A sound milestone in 2012 was the implementation and coaching of BMW Group EV Charging Forum where 12 innovative companies were presenting. They negotiated future trends and strategies, as for instance solutions and scenarios for E-Mobility infrastructure. Practical results and real collaboration emerged from the technology and venture scouting project: for more information

Further resuts will be also presented at the Smart Factory Innovation Forum on September, 25th 2014: for more information


Program for the INNOSTART Panel Session and speakers



Find publications for further information:


Innovation intermediaries: A process view on open innovation coordination 

Matchmaking for open innovation – theoretical perspectives based on interaction, rather than transaction

Matchmaking as multi-sided market for open innovation