Synergy effects and joint growth
Affiliprint is joining forces with adnymics and its ParcelDealz parcel insert network. The combination of Affiliprint's international reach with adnymics' technology enables further growth and an improved product offering. The collaboration creates Europe's largest parcel insert network with a reach of over 200 million households in 14 countries. With adnymics and ParcelDealz, the Linehub marketing collective is expanding its market share in offline marketing, enabling crossover offers and improving the customer journey.
Marko Dobroschelski, Managing Director of Linehub:
"I am delighted that adnymics is joining the Linehub family. Our combined resources, customer base and experience will enable adnymics to market its existing products optimally, drive development and scale much faster. This acquisition also contributes to Linehub's growth objectives and enables new distribution channels for all Linehub brands via the ParcelDealz product. This strengthens our position with offline offers in the e-commerce market in Germany and soon also internationally. I would like to welcome Dominik, Simon and their team in Munich to the Linehub family. "
The entire adnymics and ParcelDealz team will remain in place and will drive the further development of Linehub's AI and data-driven offline offerings from the Munich location.
Dominik Romer, founder and Managing Director of adnymics, sees the merger as an important step in the company's development:
"With our adnymics products for customer loyalty, we can expand Linehub's offerings. Our parcel insert network ParcelDealz complements Affiliprint's product portfolio perfectly. Since entering the market in 2022, ParcelDealz has already grown rapidly and we can now further accelerate the expansion together. This growth will take place in Germany, as well as in other European countries in the future."
About adnymics/ParcelDealz
adnymics GmbH, based in Munich, is the leading technology provider for individualized parcel inserts. The company was founded in 2014 and has since raised over EUR 7 million in venture capital. Under the adnymics brand, the company offers personalized parcel inserts and direct mail for customer loyalty. With ParcelDealz, a platform for acquiring new customers using inserts from the label printer was also developed in 2022. With a reach of several million parcel inserts per month, ParcelDealz has quickly established itself as a major player in the market.
About Affiliprint
Founded in 2010, Affiliprint is the leading international network for insert marketing and printing services. As part of the Linehub collective, Affiliprint distributes vouchers, gift cards and product samples via various platforms, including webshop packages, magazines, newspapers, delivery services and mailboxes.
About Linehub
Linehub was founded in 2019 to facilitate and structure services for the customer journey of all retail brands. The marketing collective started in 2000 with Daisycon. Today, Linehub combines the expertise of the brands Daisycon, Affiliprint, Sovendus, Basebuilder, Conversive, Trendata and New Media.
Press contact adnymics / ParcelDealz
Tanja Müller
Marketing Manager adnymics GmbH
Denisstr. 1b
Phone: +49 157 86085326 80335 Munich
Email: t.mueller@parceldealz.com