The "Start?Zuschuss!" funding programme is part of the "Gründerland Bayern" initiative and is aimed at particularly innovative, technology-oriented start-ups in the field of digitalization.
BRAKEABLE (Tatajuba Solutions GmbH) is developing a digital platform for product quality management that supports companies, particularly in the consumer goods industry, in aligning their strategies with the circular economy. The focus is on the vision of "slowing down the fast-moving world of consumer goods" and empowering consumers to make sustainable and informed purchasing decisions. The added value lies in the combination of authentic customer interaction, the feedback of usage-based data in product development and marketing and the promotion of durable and high-quality products. The textile industry is the first application focus - with prospects in areas such as furniture, toys, jewelry and automobiles.
The start-up was funded as part of SCE Incubation and also benefits from other components of the Munich innovation ecosystem, such as funding from AI+Munich. BRAKEABLE relies on a deliberately lean, self-financed structure and agile development processes in order to quickly achieve a resilient product-market fit.
"Thanks to the close support and access to the SCE network, we gained valuable customer insights, initial sales successes and feedback from investors, which laid the foundation for our success," says BRAKEABLE founder Stefan Hauser, describing his time at SCE.
The SCE is delighted with the success of BRAKEABLE and wishes the dedicated team continued success!