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Research2Market: Successfully Marketing Research Findings (Workshop)

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How does a research project lead to a concrete application, a collaboration with a partner in the field, or even a viable business model? The one-day elective module “Research2Market,” designed for doctoral candidates and research staff at Munich University of Applied Sciences, addresses precisely this question.

In the workshop, participants will, whenever possible, work on their own research topic and analyze potential users, customers, and commercialization pathways. The goal is to reflect on the economic potential of their own research project and develop an initial transfer-oriented business model.

Key topics include:

  • Transfer and commercialization pathways for research results
  • Understanding problems and customers
  • Business models for science-based innovations
  • Validation of ideas
  • Development of a startup and transfer roadmap

By the end of the day, participants will have concrete strategies for making research results practically effective and commercially viable, as well as guidance on additional support services such as technology transfer offices, startup consulting, or industry partnerships.

Date and Registration

Date: November 6, 2026, 9:00 a.m.–5:00 p.m.
Location: Munich University of Applied Sciences, T-Bau
Registration deadline: October 15, 2026

Since the number of participants is limited, early registration is recommended.

Registration: https://eveeno.com/research2market