SCE München 48.1538958 Heßstraße 89 +498912653200

- - - - -

Partner programs with students over one semester (APE)

Many companies are unable to find additional resources for innovation activities. This has far-reaching consequences for competitiveness. In a program such as the Academic Program for Entrepreneurship (APE), partners can gain new perspectives and fresh views on a project topic of their own choosing from interdisciplinary student teams.

The Academic Program for Entrepreneurship (APE) is a certificate program of HM and SCE and trains students and professionals in entrepreneurship and innovation.

In times of increasing global competition, organizations are looking for employees and leaders who recognize challenges in the workplace, take initiative, and develop solutions in teams. APE promotes the development of these key competencies through three different projects. At the heart of APE training is a deep understanding of customers and their needs. Solutions that are developed must clearly address these needs. Customers are involved in the entire innovation process: through continuous questioning, they contribute to the further development and improvement of products and services.

Your Advantages

Design Thinking and Business Modeling

You actively observe and accompany your project team. In doing so, you will automatically learn methods and tools that lead from a problem, trend or technology to successful innovation. Interdisciplinarity, teamwork and open communication promote the success of the innovation projects. You can directly apply the acquired knowledge as well as the applied tools to new internal company challenges. If you are interested, you can also train employees in APE.

Perspective & Insight

Innovation projects are resource-intensive. Also, outside-the-box thinking is anything but a no-brainer. The view from the outside by the project team enables an unbiased and alternative view on given challenges. This "open innovation" approach helps your company to gain new insights. The proximity to the customer as well as the identification of their concrete needs form the basis for the development of solutions. The customer remains in the first place and permanently involved in the innovation process: through iterative questioning in prototype development, solutions are optimized with the customer "for the customer".

University & Start-ups

The Strascheg Center for Entrepreneurship is closely networked with the 14 faculties of the HM Hochschule München University of Applied Sciences. We address students and academic staff with lectures and seminars, as well as active start-up consulting. Our academic network extends throughout Germany and Europe.

Start-ups in the early stages find a home in our SCE Incubator. For companies that want to collaborate with start-ups, we offer an exclusive acceleration program.


"Many companies are unable to find additional resources for innovation activities. This has far-reaching consequences for competitiveness. APE offers companies that want to develop new products, services or business models the opportunity for one-time project collaboration with teams that are diverse and think outside-the-box."

Program Sequence

We offer you a fresh perspective on a project topic of your choice. An interdisciplinary project team of up to six program participants will work on your topic from March to July. Each team member invests between six and eight hours per week. The team is supervised by experienced mentors from academia and industry. The results are available to you as an industry partner. You will receive detailed project documentation as well as knowledge transfer in the form of individual presentations of the results with representatives of your organization.

We require an openly formulated project topic from you. By means of several preliminary discussions we can define this together. In addition, you and representatives of your company should be available for defined dates during the project (kick-off, interim and final presentations). The team depends on a permanent contact in the company for the project work.

The SCE is a non-profit organization (gGmbH). The aim is to promote entrepreneurial thinking and action, to advance research in the field of entrepreneurship and to support young founders in the start-up sector. The provision of the required project budget can either take the form of a donation or sponsorship.

If an NDA is required, it must be signed by each student before the project begins. Confidential information will not be passed on to third parties.


Michael Hack Head of Corporate Development

T: +49 89 1265 3236

M: +49 174 8386565


Michael Hack, Dipl.Wirt.Ing., is head of Corporate Development at the Strascheg Center for Entrepreneurship (SCE).

Michael graduated as an industrial engineer from Stuttgart Media University. After many years as an entrepreneur in the printing industry, he sold his printing companies in order to look for new challenges. He is now focused on promoting education, training, innovation and entrepreneurship. In his own management consultancy for strategy and marketing, he helped young entrepreneurs and start-ups.

With publications in leading printing magazines and print media issues in the field and as an expert in strategy and marketing, he has an established reputation in the printing industry. He is also a speaker at conferences and events.

Michael's main areas of focus are the promotion of economic relationships, the sponsors and patrons of the University of Applied Sciences in Munich and the development of a new culture of education.

Moritz Hoffmann Qualification
Lead APE & Executive Education

T: 089 1265 3213


Moritz Hoffmann joined the Strascheg Center for Entrepreneurship in the summer of 2015. First, he was responsible as a founding consultant and start-up coach for the care of various teams in the start-up league. At the end of 2017, he became head of the Academic Program for Entrepreneurship and Executive Education. He uses his own experience from founding two companies. Moritz holds a M.Sc. in Finance & Controlling at the University of Applied Sciences Munich and previously studied International Marketing (B.Sc.) at the University of Applied Sciences Pforzheim and International Business (B.A.) at the ESCEM Paris - Tours - Poitiers. In addition, he sits on the advisory board of various start-ups, is on the road as a coach of various start-up formats and supervises further projects at the SCE.