In order for universities to establish themselves as key players in the further development of start-up ecosystems and to fulfill this role comprehensively, they need a self-image as entrepreneurial universities. Systemic thinking in ecosystems is a prerequisite for this. Universities should be thought leaders in the field of entrepreneurship and, through new insights, both provide impetus for the further development of the topics of entrepreneurship, innovation and systemic transformation and apply these insights at the university, in the university environment and in the regional and international ecosystem.

At the same time, entrepreneurship research should support university faculties and disciplinary research areas to enrich their findings with systemic, department-specific business models. We believe that the overarching focus must be on Responsible Entrepreneurship; Systemic Innovation and Transformation Processes; Co-Creation and Entrepreneurial Ecosystems; and Entrepreneurial Universities.

"System Thinking in the Field of Entrepreneurship"

Video of Prof. Dr. Klaus Sailer for entreTime MOOC "Teaching through Entrepreneurship":

Goals of Systemic Entrepreneurship Research

Together with the SCE, HM has bundled its entrepreneurship and entrepreneurship research activities in a cross-faculty manner. The following goals are pursued with the HM research activities together with the cooperation partners:

  • Establishment of a strong research network and use of synergies in the field of entrepreneurship and innovation through the bundling and cooperation of motivated, qualified and research-strong professors and researchers.
  • Increasing the quality and quantity of entrepreneurship research that has already been successful to date
  • Extension of our holistic approach, which expands vertical (technical) research topics with impact-oriented, systemic business models
  • Innovative creation of an attractive academic environment for promising regional, national and international young researchers at a University of Applied Sciences
  • Promote HM's profile as an entreprneurial university with entrepreneurship themes, leveraging the strengths of existing activities and future research priorities
  • Further increase in the number of Wissenschhaftler:innen, which successfully continues and enables public and private third-party funding, and facilitates the implementation of important research projects for all stakeholders in the future
  • Systematic use of application-related research results in order to derive new scientific impulses for the fields of "Responsible Entrepreneurship" and "Dynamic Innovation" again.
Prof. Dr. Klaus Sailer CEO

T: 089 1265 3211


Prof. Dr. Klaus Sailer is professor for Entrepreneurship at the Munich University of Applied Sciences and CEO of the Strascheg Center for Entrepreneurship (SCE). He is a co-founder and on the board of the Social Entrepreneurship Akademie and is also on the board of Munich Network. Klaus Sailer is spokesman for the think tank "Denkfabrik Gründerhochschulen"as well as part of the think tank HEInnovate.

Klaus Sailer holds a Ph.D. in physics from Ludwig Maximilian University in Munich, and did his Ph.D. at the Research Center for Environment and Health. At Infineon AG, he was responsible for project management and marketing of new semiconductor technologies. In 2000, he co-founded a communication technologies company with partners in the area as its chairman. He successfully established this company as a major market player, and was able to realize his innovative ideas further with various start-up teams.

His main research topics are in innovation process, business modelling, networking, co-creation and societal innovations.

Dr. Audrey Stolze Head of Education Department

T: 089 1265 3221


Audrey Stolze is Head of Entrepreneurship Education at the Strascheg Center for Entrepreneurship (SCE).

Audrey holds Doctoral degree from the University of Hohenheim (1,0 magna cum laude). Her dissertation focus on strategically advancing the third mission of universities and her work has been featured on the International Journal of Technology Transfer, and the Industry and Higher Education. She also holds a MA in International Business from Hochschule Osnabrück, with a master thesis about the Lean Startup movement and a BA in Business Administration from Feevale University (Brazil) with a bachelor thesis on market sizing for entrepreneurs.

Audrey works since 2015 at SCE and the HM Hochschule München University of Applied Sciences co-creating and managing international projects funded through the European Commission and the DAAD. She has 20 years of work experience in Brazil and Europe. She started her career working with market research for a media conglomerate in Brazil and moved to work with International Business Development in England and Germany, before founding two startups. One of her ventures was part of an incubation program, received a R$120.000 grant award from the Brazilian Ministry for Science and Technology and was later sold to a foreign investor.

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