Businesses and consumers are caught in a cycle that demands faster product turnarounds, often resulting in inferior goods, while the pressure towards sustainability increases. Longer product lifetimes can contribute significantly to reducing the carbon footprint. In collaboration with the German Institute for Textile and Fiber Research Denkendorf (DITF) and VAUDE, a study related to the article shows that products such as wool textiles can have up to 60% CO2 savings with longer use.
And this is where Brakeable comes in: the start-up supports companies in developing sustainable strategies and empowering consumers to make conscious decisions. To do this, they analyze customer feedback and reviews, giving sellers valuable and transparent insights that help them improve their products.
Brakeable thus invites all industry players to join the discussion about sustainable business models and longer product lifecycles. We wish them continued success on their important mission!
Read more in this LinkedIn post from Brakeable.