After a brief introduction to what entrepreneurship actually means, how start-ups are created and what role real problems play in this, it became directly interactive: the participants collected challenges from their own everyday lives and used them to develop initial ideas for solutions.
The range of topics was particularly exciting: from everyday questions such as "How can learning become more motivating?" or "How can I get a better start to the day in the morning?" to highly relevant social issues such as violence against women, international pay inequalities or loneliness in old age.
In small teams, the girls then selected a problem from the jointly developed problem pool, developed initial ideas for solutions and presented these in short pitches at the end. They included, among others:
- a gamification app in TikTok format for short, motivating learning inputs
- a platform that older people can use to look after dogs belonging to working people
- a wristband that helps people stand up - with an alarm function, stretching and meditation exercises and an exciting subscription model where regular use reduces the price
- a Lego figure as an emergency button that can be used to quickly alert family members or friends at night if you feel unsafe or are being followed
Saskia Teufel then presented her start-up 8PM SOCIAL and gave very personal insights into her everyday life as a founder. Among other things, she talked about marketing strategies, her path to founding a company and the question of what it takes to get started and keep going as a female founder.
Many thanks to Saskia Teufel for the inspiring insights and a big thank you to our workshop leaders Dr. Dana Schultchen, Nane Marie Schwenker and Eva Feische for the great organization of the morning.
We had a lot of fun, were impressed by the ideas of the participants and are already looking forward to the next Girls' Day!