Businettes is the digital incubator for women who want to start up. Businettes uses digital technologies (e.g. gamification, automated start-up program) to encourage aspiring female founders in the early stages: both in believing in themselves and their own abilities, as well as professionally in all issues related to business modeling. In a 5-stage business program, the knowledge and skills of the prospective founders are developed and expanded in order to systematically and in a structured manner develop their own business idea into a marketable start-up. In addition to the business program, Businettes offers access to a community of +500 female entrepreneurs who exchange ideas online and offline, network and support each other in their projects. "You can't be, what you can't see" - is Businettes' motto and is meant to show how important it is to create role models and visibility for women in the start-up context. It is therefore all the more gratifying that several alumni startups have already successfully taken off after the program. Claire and Victoria also emphasize: "Most of our female founders want to achieve a positive impact with their business idea. We see a clear tendency there." This finding is also clearly reflected in the figures of the Female Founders Monitor, for example, or in the gender ratio in social entrepreneurship. Women who start up want to work with their business idea, not only financially and time-independent, they often draw their motivation and driving force from "making the world a little better." Credo: It pays to invest in women! Enjoy another exciting episode of fIVE!
fIVE is your monthly university podcast about female entrepreneurship with our host Franziska Mattner provided by SCE and HM. Learn more about our new podcast format and enjoy the latest episode here or on Spotify, Apple podcast your favorite podcast app.
- Kanze, D., Huang, L., Conley, M. A., & Higgins, E. T. (2018). We ask men to win and women not to lose: Closing the gender gap in startup funding. Academy of Management Journal, 61(2), 586-614.
- Jones, S., & Warhuus, J. P. (2017). "This class is not for you": An investigation of gendered subject construction in entrepreneurship course descriptions. Journal of Small Business and Enterprise Development.
Connect with Businettes: https://www.linkedin.com/company/businettes/