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gutfeel in an interview with Munich University of Applied Sciences

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Dominik Grauer, co-founder of the start-up gutfeel, talks about various aspects of founding the company in an interview with the HM Faculty of Industrial Engineering. gutfeel is revolutionizing market research for Gen-Z with an innovative app that offers short surveys and rewards users with real money.

These rewards can be donated, used to offset CO2 emissions or paid out directly. The idea originated from the Master's program"Entrepreneurship & Digital Transformation" at the Strascheg Center for Entrepreneurship and Munich University of Applied Sciences. In 2021, gutfeel already won a category of the Strascheg Award and secured the EXIST start-up grant. The founder emphasizes:

"Munich University of Applied Sciences, together with the Strascheg Center for Entrepreneurship, offers really cool opportunities."

gutfeel was created to solve the problem of boring market research and offer a modern, appealing alternative. Since the launch of the app in 2023, the team has made continuous progress and has recently started leading the Digital Marketing course at HM together with Professor Dr. Daniela Cornelius. Watch the full video interview here.

 

Image: Faculty of Industrial Engineering and Management