gutfeel operates its own panel of young people between the ages of 16 and 30. A specially developed app gives companies direct access to quick and honest feedback from Gen Z - without any old-fashioned survey formats. With innovative incentive systems, modern UX design and transparent communication, gutfeel strikes a chord with a target group that often perceives traditional market research as outdated.
"Our users expect transparency, speed and real relevance," says Dominik Grauer, founder of gutfeel.
CTOPeter Birta adds: "Our system is designed to provide companies with real opinions from Gen Z in real time - directly from the everyday life of the target group, without detours and friction losses."
For INNOFACT AG, the investment not only means a strategic expansion of its portfolio, but also modern access to the target group of tomorrow.
"The young generation places new demands on market research. With gutfeel, we are gaining a strong partner who understands this target group and reaches it in a technologically convincing way," says Karsten Polthier, founder and CEO of INNOFACT. "We bring experience, methodological reliability and high quality standards - gutfeel brings fresh ideas, access to target groups and digital innovation. A perfect complement."
We congratulate our alumni startup gutfeel on this important step and are proud to have accompanied it on its journey!