What began as an idea is increasingly taking shape: The startup COBY is working on a screen-free AI companion designed to support children and families in their daily lives. Now the team is taking the next big step. On August 28, 2026, the crowdfunding campaign for COBY will launch on Startnext.
With this campaign, the startup aims to secure funding for product certification, further product development, and the next steps toward market readiness. At the same time, the first 300 COBYs will be available for pre-order. Supporters will not only have the opportunity to reserve one of the first devices, but as early adopters, they can also become part of the COBY community and actively shape the product’s future development through feedback, testing, and co-creation.
An AI Companion—Without a Screen
COBY takes a unique approach: Instead of tying children even more closely to digital screens, the AI companion is designed to guide them through everyday situations without a screen. The focus is on moments when children and families need support—such as during routines, transitions, starting school, or challenging situations in everyday family life.
To achieve this, the team is relying on a development process that involves families and early users from the very beginning. Through testing, feedback, and co-creation, COBY will be further developed in collaboration with its community.
From SCE Startup to the Next Development Step
COBY is closely connected to the SCE ecosystem: The team was part of SCE Incubation, is an AI Nation alum, and was honored with the Strascheg Award. The journey from the initial idea through prototypes and pilot phases to the upcoming crowdfunding campaign demonstrates what can be achieved when founders consistently pursue their vision while drawing on a strong network spanning entrepreneurship, technology, and community.
For the team, the crowdfunding campaign is therefore more than just a funding opportunity. It is the next step toward further developing COBY together with families and laying the groundwork for safely integrating the product into everyday life.
Do you have an innovative idea of your own and want to move it forward? Then apply now for the SCE’s Strascheg Ideas Award and get the chance to win prize money, valuable feedback, and support on your journey from idea to the next step. Apply now!
Follow COBY’s Journey
The campaign is scheduled to launch on August 28, 2026, on Startnext. If you’d like to get to know COBY now and follow the product’s development, you can sign up for the waitlist.