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Shortfacts

Application

Target group

The Strascheg Idea Award is open to everyone who brings an entrepreneurial mindset. Eligible participants include students, alumni, professors, lecturers, and research staff of HM, as well as individuals from the broader Munich ecosystem.

New this year: In the category Best Business Ideas with First Market Proof, external teams (non-HM teams) are also welcome to participate.

Content

Competition to recognize innovative business ideas in three categories – with total prize money of €30,000, including a coaching package and a wildcard for our SCE Incubation or Accelerator Program.

Application requirements (in German or English): a convincing presentation, a short video, and the CVs of all team members.

Application deadline

18. October 2026

Costs

None

Event Schedule

Project Presentations

The participating teams present their ideas to the jury, audience, and guests. A brief introduction to the respective categories is followed by the project pitches. Each team is given about 2–3 minutes to present its idea, the added value, and the potential of the project.

  • Welcome and Introduction to the Categories
  • Pitch Presentations by the Finalists
  • Approx. 2–3 minutes of presentation time per team

Networking & Wrap-Up

Following the presentations, we invite all participants, guests, and supporters to mingle and exchange ideas. Over food and drinks, there will be an opportunity to network, brainstorm ideas, and learn about the projects in a relaxed atmosphere.

  • Get-together with all guests
  • Food and drinks
  • Catering and networking
Award Ceremony

17. November 2026

Enter the Strascheg Ideas Award with your idea now!
Deadline: 18. October 2026

Apply now!

Testimonials

Here's what our Strascheg Idea Award winners have to say about the award.

The Strascheg Idea Award provided us with a stage to pitch our project to a large audience. This gave us helpful feedback and enabled us to make valuable contacts. As a result, we are using our prize money specifically for further product development.

Participating in the Strascheg Idea Award was a big step towards our foundation. The prize money gave us the opportunity to optimize our product and further boost our Kickstarter campaign. The event was super fun and offers the opportunity to make many new contacts in the start-up scene.

The Strascheg Idea Award was the starting signal and driver for the successful development of our start-up.

HM and SCE are the perfect environment to develop your idea into a real product. With the Strascheg Idea Award, you get honest feedback on what your idea is still missing to be successful in the future.

About

The Strascheg Idea Award is the idea competition of Munich University of Applied Sciences (HM) and the Strascheg Center for Entrepreneurship (SCE), recognizing innovative business ideas in three categories.

We’re looking for the best ideas:

  • from students at Munich University of Applied Sciences (Category 1)
  • from practice, research, and HM employees (Category 2)
  • with first market proof (Category 3)
     

All students, professors, staff, and alumni of Munich University of Applied Sciences are invited to apply with their ideas, projects, and academic work driven by entrepreneurial motivation.

Key evaluation criteria include:

  • Solution approach
  • Degree of innovation
  • Market potential
  • Implementation planning

The ideas submitted will be evaluated by entrepreneurship experts at the SCE and Munich University of Applied Sciences as well as an external jury of experts. The award is endowed with a total prize money of 30,000 euros.

The Strascheg Idea Award is sponsored by the Renate & Falk Strascheg Foundation.

Target groups and price categories

Who Can Participate in the Strascheg Idea Award?

Eligible participants include:

  • Students, alumni, professors, lecturers, academic staff, and employees of Munich University of Applied Sciences (HM)
  • Students and alumni from other universities, provided they have participated in SCE programs or events
  • Startup teams from the greater Munich area with first market proof 

    Important: For Category 3, external teams from the greater Munich area that are not affiliated with HM are also eligible to apply.

 


Award Categories:

1. Best Business Idea from Studies
For HM students with an innovative idea and a clear intention to found a business. The idea must be future-proof and marketable. At least one team member must be enrolled at HM. No EXIST or FLÜGGE funding at the time of application.

2. Best Business Idea from Research and Practice
For HM students, staff, or researchers with an entrepreneurial idea. No EXIST or FLÜGGE funding at the time of application. The idea must demonstrate clear market potential.
3. Best External Business Idea with First Market Proof
For young startups from the greater Munich area with a functional MVP, interested test customers, and a scalable business model. No EXIST or FLÜGGE funding at the time of application. Only initial small-scale funding of up to €20,000 is permitted.

The winning teams in each category will be selected from five nominated teams by an external jury of experts.
In addition, there will be a public vote: the team with the most votes across all three categories will receive a special audience award.

Funding and prize money

The Strascheg Idea Award comes with a total prize pool of €30,000. Across three categories, nine winning teams will be awarded.

The three top-ranked ideas in each of the three categories will receive €5,000, €3,000, and €2,000, respectively. In addition, all participants will receive a personal consultation and qualified feedback on their business idea, as well as the opportunity to receive support during the six-month SCE Incubation. This program includes intensive consulting, exclusive seminars/workshops for founders, a prototype budget, workspaces in the incubator and more.

Links & Downloads

Contact

Prof. Dr. Christian Klusmann Head of SCE Startup Support

T: 089 1265 3221

Linkedin christian.klusmann@sce.de

Prof. Dr Christian Klusmann is Professor of Entrepreneurship & Digital Business Models at Munich University of Applied Sciences and has been at the Strascheg Center for Entrepreneurship since September 2024. He is currently Head of SCE Startup Support.

Prior to this, Christian Klusmann spent nearly five years at digitalHUB Aachen, where he was responsible for startup coaching and consulting. As part of the "Excellence Startup Center" project, he worked closely with colleagues from RWTH Aachen University and supported digital and deep tech startups throughout their entrepreneurial journey, offering guidance across a wide range of challenges, from the pre-seed phase to Series A.

Christian Klusmann's academic journey began as a research assistant at the Strascheg Institute of EBS Business School, where he worked on externally funded projects and taught entrepreneurship courses. Later, he followed his second supervisor to the Department of Technology, Innovation Management, and Entrepreneurship at the University of Kassel, where he took on teaching responsibilities and successfully completed his PhD in 2018. His dissertation focused on entrepreneurship and business models, adding to his expertise in the field.

With a strong foundation in Business Administration and Engineering from RWTH Aachen University and Delft University of Technology, Christian Klusmann also gained firsthand entrepreneurial experience. Alongside his brother and a programmer friend, he co-founded an e-learning company, and later built a second team in Delft, Netherlands— an exciting and invaluable chapter in his career, which still can be seen as the initial spark for this passion for entrepreneurship.

Driven by this passion, he is dedicated to sharing his knowledge with his students, having mentored successful entrepreneurs such as the founders of Emma Matratze, 2trde, and bobbie. He continues to inspire the next generation of entrepreneurs through his teaching and personal commitment to innovation and business development.

Samuel Tomas Communication

T: 089 1265 3272

Linkedin samuel.tomas@sce.de

Samuel joined the Strascheg Center for Entrepreneurship in April 2023 as a dual student for media design working in the communication department. His responsibilities include online and analog marketing, PR, as well as event and project management. 
He graduated from high school in 2022 and is currently a dual student at the IU Munich.