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Start-up Zertifikat, Exist

Strong employer branding with tips from ChargeX founder Michael Masnitza

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The founders of Munich-based GreenTech start-up ChargeX, Michael Masnitza and Tobias Wagner, demonstrate how successful employer branding can work for start-ups. They share their knowledge in an interview with "starting-up".

ChargeX has managed to develop a strong employer brand that is characterized by low employee turnover and a high number of applicants. In five years, the company, which specializes in innovative charging systems for electric cars, has already launched the third version of its multiple socket on the market. The team now comprises over 60 employees and the aim is to double the number of employees by 2025. Success factors for ChargeX's employer branding include:

A professional and committed initial team, room for personal responsibility and commitment, a participation program for employees, lived sustainability in corporate practice and careful personnel selection, e.g. through effective use of the probationary period.

ChargeX is thus not only pursuing the goal of driving technological innovation in the field of electromobility, but is also focusing on a strong internal corporate culture that emphasizes employee retention and development.

You can find the full interview with Michael Masnitza here.


Image: ChargeX founders Tobias Wagner and Michael Masnitza © ChargeX