The aim of Snow & Alps is to establish yield management and online sales in the mountain lift industry in order to create the largest marketplace for ski passes in the Alpine region. Sales are made directly to skiers as well as to travel agents and tour operators. With our cloud-based solution, mountain railroads can better manage their capacities and increase their profitability through additional skiers. Winter sports enthusiasts, on the other hand, benefit from discounted ski pass offers and can save themselves the queue at the lift ticket office by activating RFID ski passes online.