Think Lunar, Act Global. Why we need a Moonshot Mindset.
by Sebastian Planck, Head of SCE Research.
Moonshot Thinking helps to unravel our creative potential for the crises ahead.
While nostalgia is all around us (with reboots of 90s TV-shows, songs and video games), should we also feel nostalgic about going to the moon? Don’t we have more pressing problems on planet Earth to think about travelling 384.400 km and indulge in very expensive and unsustainable escapism? While other entrepreneurs are indeed planning to make Moon Tourism a thing or even want to terraform Mars by nuking its atmosphere to make it inhabitable for humans, we rather believe in Moonshot Thinking as a Mindset.
After all, one major insight for humanity after making its way to the moon was in fact a metaphorical shoulder check. Once up in space, the view back to earth revealed the famous ‘Blue Marble,’ which initiated the global environmental movement. It is this stance to Moonshot Thinking that we want to adapt: Think Lunar, Act Global.
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