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DB mindbox Selection Day - Co-Creation & Start-up Competition

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On Monday, October 9, 2023, the Deutsche Bahn (DB) mindbox Selection Day in Berlin was the venue for exciting insights into the world of collaboration between established companies and young startups. After the keynote speech by Michael Hack, SCE, on the topic of "CoCreate the Future", the four finalists of the competition, nevernot, Repair Rebels, skinmade and Edurino pitched for victory.

The prize was a free presence in the Deutsche Bahn pop-up store at Berlin's main station from the beginning of January to mid-March 2024, office space at DB mindbox and €25,000 on top. Co-creation at its best. For Michael Hack, SCE, member of the top-class jury, as well as the other jury participants, the decision-making was anything but easy and became a real head-to-head race.

Nevernot, a Berlin-based femcare start-up launches the first soft tampon. The Repair Rebels completely rethink the important topic of repairing clothes and thus contribute to more sustainability. Michael Hack had a reunion with the Munich-based health and beauty start-up "skinmade," which emerged in 2014 from a co-creation connection between the SCE and the Fraunhofer Institute. The start-up produces individualized skin creams on a scientific basis within about 15min in an on-site "microfactory".

The winner of the main prize was Edurino, another Munich-based start-up that brings digital learning content to life with the help of a tablet app and colorful figurines. Congratulations to the winner Edurino, and we also wish the startups nevernot, Repair Rebels and skinmade all the best and many more fruitful co-creation opportunities!

Images: Copyright Deutsche Bahn AG | © Pablo Castagnola

From left to right: Dr. Martell Beck (DB, Jury), Laura Meschede (Program Manager DB mindbox), Irene Klemm (Edurino Co-Founder, Winner), Sarah von Nordheim (Head of Sales Commercial), Michael Hack (SCE, Jury), and Oliver Gebert (DB, Jury).

- Copyright Deutsche Bahn AG | © Pablo Castagnola
The jury during their discussion.
- Copyright Deutsche Bahn AG | © Pablo Castagnola
Viktor Balzer, founder of skinmade.
- Copyright Deutsche Bahn AG | © Pablo Castagnola
An Edurino figure in action.
- Copyright Deutsche Bahn AG | © Pablo Castagnola
Michael Hack during his keynote.
- Copyright Deutsche Bahn AG | © Pablo Castagnola
Laura Meschede during her introductory speech.
- Copyright Deutsche Bahn AG | © Pablo Castagnola