Munich Startup: You cracked the funding target with Octavi within three hours. How do you explain this success - apart from the great product?
Felix von Plehwe, Octavi: Of course, we were very pleasantly surprised, but it wasn't entirely by chance. We followed the widespread assessment that, firstly, only a fraction of backers become aware of a product via the actual crowdfunding portal and, secondly, a large part of the marketing has to take place before the campaign. Therefore, we sought media attention in advance, built a simple but appealing landing page, and collected a four-digit number of newsletter subscribers and Facebook followers before we got going. The rate of subscribers who then actually supported us was then over 10 percent. That was significantly more than expected and led to a very quick achievement of the goal.
Octavi: "Success didn't come entirely by chance."
Munich Startup: How did you specifically prepare for the campaign and where did you find good support?
Felix von Plehwe: We actively used offers, both locally in Munich and digitally. At the crowdfunding breakfast, we were able to gain a lot of experience that you can only get in a dialog. We also got to know other startups with crowdfunding experience through other formats (for example, the SCE's Innovation Café). However, there is also a lot of freely available knowledge about this on the Internet. It is important to use this knowledge in a disciplined way.
Read the entire interview from Munich Startup here.
(c) Helen Duran / Munich Startup