Seficon began its start-up journey with a self-developed survey device called OMOD, which provided real-time customer feedback at supermarket checkouts, for example. They are now primarily active in the digital space, where they collect, analyze and advise companies based on Google reviews. They see customer reviews as particularly valuable, as they provide genuine and unbiased feedback and often address issues that are going well or badly in a company very directly. This allows concrete recommendations for action, which in turn lead to better processes and more satisfied customers.