Svenja Lassen is Managing Director Germany at primeCrowd and helps start-ups find investors and vice verca. But she misses women on both sides, as unfortunately there are only 16% female founders and only 8% female investors. Therefore, she conducted a scientific study with Prof. Dr. Alexandra Wuttig from the IUBH to find out why so few women invest in start-ups so far. Based on the results that women mainly want to invest with a positive impact (68%) and in female founders (62%), she started the Female Investors Network (FIN) by primeCROWD in 2020, with which she offers an open contact point and exchange for women interested in finance, conveys knowledge about startup investment and gives role models visibility and offers female founders a stage to present their ideas. The goal of her network is to sustainably increase the proportion of women in the entire start-up scene. Svenja is convinced that different perspectives are needed and that diversity is a decisive factor for success.
Together for more diversity! To increase the quota of women in the start-up scene to 25% by 2025 we support #25to25 - The Female Founder Pitch. Take part in the largest online pitch competition on June 30th 2021. You can find all information about the event here: #25to25 – The Female Founders Pitch
Thank you Svenja for this wonderful conversation!
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