Agora - Marketplace for International Entrepreneurship Exchange, Teaching and Project Work

The SCE in cooperation with the Hochschule München University of Applied Sciences pursue a continuous internationalization strategy and further sharpen their international profile with the Agora project.

The core of the Agora concept is to innovate and improve application-oriented online teaching with international partners in the context of entrepreneurship by expanding the technical infrastructure and the digital teaching concept. It offers the possibility to use and further expand the network to domestic and foreign partners and to enrich the international and practice-oriented study offer with further digital formats and processes.

A virtual 3D HM Entrepreneurship meeting and learning platform (Agora) for international students, lecturers and practice partners will be established. High-quality topic-related online teaching modules from the areas of health, energy/sustainability and digitalization will be integrated and incorporated into teaching.

In addition to the SCE, other HM competencies are involved in the AGgora project: the university management, the International Office and the Innovative Teaching department.

The Agora project is a strategic, practice-based complement to the Global ExCha(lle)nges project.

To the Agora website.

DAAD Funding Program HAW.International

The DAAD program "HAW.International" promotes the development of efficient and cosmopolitan HAW/FH and the strengthening of their international competitiveness. It also helps to make students even more employable for the international job market of the future. Another long-term program goal is to contribute to increasing the educational, research and innovative strength of the HAW/FH in close cooperation with business and industry. In addition, a contribution is made to ensuring that the universities are more strategically positioned and in greater demand as partners internationally.

The Agora project is a DAAD-funded project (Module B) and has a funding period from January 2021 to December 2024.

Project goals & measures

Project goals

  1. Goal:Enhancement of internationalteaching practice by integrating subject and entrepreneurship competencies into3D learning worlds.
  2. Goal: Improvement of theonline teaching skills as well as theonline teaching quality of the entrepreneurship teachers.
  3. Goal: Improvement of the entrepreneurshipcompetencies ofstudents, especially in the selected subject areas of health, energy/sustainability, digitalization.


  • Establishment of a virtual 3D HM Entrepreneurship platform with various event and teaching spaces.
  • Conception and implementation of topic-related online teaching modules for entrepreneurship teaching
  • Incoming mobilities to expand cooperations and networking in the startup ecosystem of HM and the Munich Metropolitan Region
  • International internships for 15 HM talents (supported by DAAD scholarship)

3D - Meeting and Learning Platform

The establishment of the Agora, a virtual marketplace, aims to explore the possibilities of new digital contexts (3D, virtual reality/metaverse) for entrepreneurship. Agora is intended to provide faculty and students with a new form of interaction and learning experience accessible through computers, cell phones, and VR headsets.

Agora will be used as a virtual marketplace for ideas, exchange and collaboration among project partners as well as for interaction with additional research and industry partners. The 3D virtual environment will enable live events to be implemented and create an innovative place for students, partners and interested members of the public to meet through the use of avatars.

Learn more about AGORA at the SCE Representative Office in the Metaverse! Accessible via computer, cell phone and XR headsets.

Online Modules for Teaching

Design and implementation of online learning modules for entrepreneurship teaching

  • Within the framework of the DAAD project Agora, online learning content will be produced that will enable entrepreneurship teachers to use the innovative, communicative and interactive possibilities of 3D worlds.
  • On the other hand, topic-related online learning content will be created for the areas of healthcare, energy/sustainability and digitalization. This enables the entrepreneurship lecturers to integrate relevant subject-related content from proven experts in these three subject areas in their teaching, which leads to a considerable reduction in workload for the entrepreneurship lecturers as well as an increase in the quality of teaching.

International exchange

  • International Internships: In the winter semester of 2021, the SCE offered an Entrepreneurship Talent Program for the first time as part of the Agora project, in which 15 entrepreneurial bachelor's and master's students at HM were able to complete a financially supported internship - virtual or on-site - at an international start-up or incubator from the SCE's international network. The funding was provided by the German Academic Exchange Service (DAAD).
  • Incoming Mobilities: In May 2022, over 60 participants from the international partner universities were able to experience the start-up ecosystem of the Munich Metropolitan Region for 5 days as part of an Incoming Week. The goal was to personally meet the most important start-up actors of the Quadruple Helix in Munich, to exchange ideas and get a direct picture of the ecosystem on site and to build a useful network to relevant stakeholders for them.

Aftermovie 'International Incoming Week'

🎉 Watch the aftermovie of the HM/SCE International Incoming Week to see how gaining insights, expanding your networking and having a lot of fun can be perfectly combined!



Partner Universities

Participating universities | Website


Prof. Dr. Bettina Maisch Education
Head of Digital Teaching

T: 089 1265 3246


Bettina Maisch is Professor for Entrepreneurship at the Hm Hochschule München University of Applied Sciences and Head of Digital Teaching at the Strascheg Center for Entrepreneurship (SCE).

Bettina got two diplomas from the University of the Arts Berlin – in public and business communication as well as in electronic business. After a position as a marketing manager for the eGovernment Lab at the Fraunhofer Institute of Open Communication Systems she started her PhD at the University St. Gallen and worked at the Media and Communication Management Institute at the University. During her PhD she spent time at the Center for Design Research at Stanford University, Chair Prof. Larry Leifer, supported with a scholarship by the Swiss National Science Foundation as well as the Hasso Plattner Design Thinking Research Program. Before joining the current position, Bettina was Senior Key Expert Industrial Design Thinking at Siemens Corporate Technology (CT) in Beijing and Munich from 2012-2020, responsible for promoting customer-oriented development within the company. From January to April 2019 she went on a sabbatical at the Garwood Center for Corporate Innovation, Chair Prof. Henry Chesbrough, at the University of California in Berkeley.


Andrés Rueda Education
Entrepreneurship E-Learning Programm Manager

T: 089 1265 3219


Andrés Rueda is project manager of AGORA, a DAAD-funded project to expand the digital educational offer in the context of entrepreneurship.

His career started in the field of conflict prevention and peacebuilding at the United Nations and the GIZ in Latin America. Later he worked in close cooperation with NGOs, SMEs and universities from Central and Southeastern Europe in a variety of projects focusing on economic promotion and the development of civil society.

Andrés holds a B.A. in international relations from Rosario University in Bogotá and a master's degree in public policy from the University of Erfurt.

Dr. Malaika Fischer Education
Entrepreneurship E-Learning Program Manager

T: 089 1265 3277

Since mid-April 2022, Malaika Fischer has been senior consultant for e-learning in the AGORA project, which is funded by the DAAD to expand the range of digital courses in the context of entrepreneurship in the areas of health, AI and energy.

After the bachelor's degree, she did a master's degree and a PHD at JLU Giessen and the Karolinska Institutet in Stockholm. Malaika then headed the research and development department of a private brewery for 10 years and was able to gain a lot of experience in interdisciplinary project management, innovation and creative tools as well as intrapreneurship. She was also allowed to accompany the digital transformation of the family business, which inspired her to do the MBA degree "Digital Transformation", which she is currently studying on the side.